Directed Electronics

Directed Electronics is the largest designer and marketer in North America of consumer-branded vehicle security and remote start systems (sold under Viper®, Clifford®, Python®, Autostart® and other brand names). Directed Electronics is also a supplier of mobile audio products sold principally under the Orion® brand name. Directed Electronics markets its broad portfolio of products through many channels including leading national retailers and specialty chains throughout North America and around the world.

www.directed.com

Like most of our customers Directed Electronics was looking for a web store that was deeply integrated to their Sage Accpac ERP system. They wanted orders to flow into the ERP automatically. They wanted customer specific pricing, quantity available, contract pricing and sales items to be shown based on the customers login. But more than that...they wanted to do it all themselves.

Iciniti Store's excellent SDK and training videos allowed them to achieve their goal. Directed Electronics went from wanting a web store, to a live site in only three months. Quite impressive when you consider that this time also included the time it took to train on the new tools.